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PROJECT INSTRUCTIONS

Module Name: Global Marketing Management

Module Code: MOD003470Level: 7

Academics Year: 2014/15 Semester: two

Module Tutor: Sandie Deshpa

Total Phrase limit: 3000 +/- 10%

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Background:

India Clears IKEA's $1. ninety five Billion Expense Plan

Simply by

RAJESH ROY

May two, 2013 14: 39 a. m. OU

NEW DELHI--India on Thursday night approved Swedish furniture store IKEA's pitch to invest one zero five billion rupees ($1. 95 billion) near your vicinity to open 25 stores, Info and Broadcasting Minister Manish Tewari explained. The company's prepared investment is the largest with a foreign store in India since the region amended its laws at the end of 2011 to permit 100% international ownership in single-brand retail ventures. Just before that, international companies had been allowed to individual only up to and including 51% share in this kind of retail functions. Thursday's endorsement from the Cupboard Committee upon Economic Affairs was the last one IKEA required to commit in India. Any foreign investments of more than 12 billion rupees must get this committee's approval. India's Foreign Expenditure Promotion Panel had approved IKEA's proposal in January. The company made welcome the decision with IKEA Group Chief Executive Mikael Ohlsson contacting it a " very positive expansion. " In a statement, he said IKEA already options products from your country and " can continue to maximize our sourcing in India from both existing and new suppliers, building in long-term contact and shared values. "

Now led by Philip Agnefjall, the brand new chief executive following Mikael Ohlsson retired lately, IKEA is still " determining the entry plan” intended for India.

" We have wonderful potential for expansion and generally we are still focusing on existing stores and markets, ” a company spokesperson in India told Organization Standard. Adding: " We could also excited to meet new customers in a few fresh countries within the coming years; examples will be Croatia, To the south Korea and India. ”

The company will take for least 36 months to open a store from the time of identifying a place, the executive maintained. Therefore , the 1st IKEA wall socket in India is not really expected before the end of 2016. Once asked just how IKEA's India plans looked after the new CEO had absorbed, a company business said: " India is a crucial market to get IKEA In India and that we are currently defining the access plan. The main priority is always to find the right area for the stores at the right value in significant cities, with easy access to public transportation and a good road network. ”

IKEA has been sourcing from India for about quarter of a century. It has begun talks with authorities in several states inside the north and south. Symptoms are that the first shop might be in in Noida or Gurgaon in the Delhi region. In the mean time, IKEA associates have did start to meet Indian customers and visit their particular homes to comprehend " your life at...