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The Myths of Innovation

simply by Scott Berkun

Copyright © 2010 Scott Berkun. All rights arranged.

Printed in Canada.

Published simply by O'Reilly Press, Inc., 1005 Gravenstein Freeway North, Sebastopol, CA 95472.

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Creation Editor:

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Indexer: Ellen Troutman Zaig

Cover Designer: Draw Paglietti

Interior Designer: Ron Bilodeau

Illustrator: Robert Romano

Printing Background:

August 2010:

First Copy.

This book edition is updated and expanded from your 2007 hardcover version, as well published by O'Reilly.

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ISBN: 978-1-449-38962-8

[F]

Contents

Commitment to research precision................. xiii Preface for the paperback copy........ xv

Part 1

The myth of epiphany...................... 1

Phase 2

We understand the good innovation.. 18

Chapter several

There is a method for innovation......... thirty five

Chapter 4

People like new ideas.................... 53

Chapter 5

The lone inventor......................... 69

Part 6

Guidelines are hard to find.............. 83

Section 7

The boss is aware more regarding

innovation than you....................... 97

back button

Contents

Part 8

The very best ideas succeed........................ 111

Chapter 9

Challenges and alternatives.................. 127

Chapter 10

Innovation is always very good............... 139

Section 11

Turn: Beyond hype and record...... 153

Part 12

Creative thinking hacks.................. 167

Chapter 13

How to message an idea..................... a hundred seventy five

Chapter 16

How to stay motivated................... 187

Appendix

Research and recommendations........ 193

Image credits........................................ 205 Acknowledgments.................................. 207 How to help this book: A request from your author.. 211

Contents

xi

About the author.................................... 213 Index....................