HINDUSTAN UNILIVER (HUL)
Below The Series (BTL) ACTIVITY:
Hindustan Uniliver (hul) in 2012 through the Kissan go through BTL activity through Kissanpur. Hindustan Unilever (HUL) traveled to grow tomato farm by Inorbit shopping mall in Malad, where this seeded almost 7, 1000 tomato plants. The idea was going to acquaint city-bred kids with tomato growing and build manufacturer equity for its Kissan ketchup. It's a part of the company's five-month campaign вЂ“ Chalo Kissanpur вЂ“ which has seen above 76, 000 people around Delhi and Mumbai developing tomatoes. INSIDE THE WORDS OF HUL
" Being a company that is aware of what's great for children, and making all its products coming from 100% real tomatoes and fruits, Kissan finds it disturbing just as mothers do, that kids are certainly not interacting with character as much as they should. It's the reasons why Kissan created the " realвЂќ world of Kissanpur, where it encouraged children to experience genuine nature. вЂќ
They promoted the same on their manufacturer products like kissan Ketchup. They said that they can not employ any filmstar neither some other celebrities on the Kissan Ketchup products instead it's an agent who has sown and grown a tomato herb. Instead that they launched a 100 new confronts on their ketchup container soon. These are generally consumers вЂ“ many of them children вЂ“ with grown saucy red tomato plants and placed pictures of them on Fb as part of a contest. The best of these articles get to feature on the ketchup bottle.
JUST HOW IT ALL STARTED?
It all started in February when ever HUL sent out over twenty-five lakh tomato seeds in Mumbai and Delhi through sachets caught to the morning hours newspaper. Everyone was urged to plant the seeds at home and post photos from the plants within the company's Facebook or myspace page. HUL says the tomato growing campaign created by marketing organization Lowe Lintas with a large digital mass media component вЂ“ it a new special web page called www.kissanpur.co.in вЂ“ provides boosted its ketchup product sales by one hundred twenty basis details. Images through the site:
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