Objectives

The objectives with this study are:

1) To investigate the relationship between elements and customer purchase actions. 2) To distinguish factors impacting on consumer buy behaviour. 3) To demonstrate purchase behavior which bring about product progress across plastic market. Issue Statements

Means of buying decision by buyers on selected product is an essential issue that previous experts have studied years ago in fact it is still goes on until present days. Growing recognition of limitations inside the ability of individual consumer characteristics to explain deviation in client behaviour provides prompted a number of appeals to take a look at situational impacts on behaviour (Belk, 1975). A company could think that planning a " good product” would entice the customers to buy many. Unfortunately, it really is neither as simple nor because straightforward. Without a doubt, the company have not consistently succeeded in marketing their very own product for some time period. This is because the obtain behaviour of shoppers keeps on varying every now and then. So , this kind of research can examine elements that impacting on consumers issues buying behaviour as which usually later offer some thoughts towards the marketers in increasing their product sales. Scope of the study

The scope with this study can be will give attention to respondents of both guy and female with age range coming from 19 years of age until 35 years old that live in Shah Alam District. The target industry will be cosmetic products. Significant of study

The relevant of this examine will sooner or later providing data for cosmetic's manufacturers regarding the important elements which immediately impact on the buyer themselves. Because these factors will certainly influence their particular purchase decision process, cosmetic's manufacturers will get the suggestions in increasing their product sales.