Can Advertising Affect the Way All of us Live The Life?

The prevalence of advertising in modern, consumer driven, societies is strong and growing more at all times, with tv set, radio, the web, newspapers and magazines the most ubiquitous websites. With advertising companies more and more looking for new media and platforms on which to advertise: roller coasters such as the " Pepsi Max Big t Big One" and the " Playstation" in Blackpool's Delight Beach, and aspects of every commercialized sport currently played, from basketball jerseys as a result of the head gear of motorcycle bikers, this begs an important query: do adverts merely affect consumers range of the brand of product they are going to buy, or perhaps do they will fundamentally affect the basic types of products customers can choose, and the consumer's lifestyle?

Possibly the most controversial industry which this question has been asked is the cigarette and cigarette industry, whose advertisements can regularly be viewed on large 'billboards' simply by UK freeways, and also within the cars, motorists and all marketing associated with " Formula One" racing. Pollay (2004) examined the 2002 trial, which assessed the constitutionality of Canada's Cigarette Act, exceeded in 97, which attempted to regulate cigarette advertising and promotion. Regarding promotional communications, the purpose of the act was " to safeguard young people and others from inducements to use tobacco products and the major dependence on them" (Pollay, 2004). The procedures prohibited adverts that were " false, deceiving, or deceptive or that are likely to create an erroneous impression about the characteristics, health effects, or health hazards" (Pollay, 2004). Also forbidden were testimonies and endorsements, including " the depiction of a person, character, or perhaps animal, whether real of fictional", and " life-style advertising or advertising that could be construed on reasonable environment to be appealing to young...