ICMR Case Collection

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Bajaj Auto Limited.: Overtaken inside the Indian Scooter Market

BSTR216 - Educating Note

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Bajaj Auto Ltd.: Overtaken in the Indian Scooter Market



Bajaj Auto Limited (BAL) is one of the leading players in the American indian two-wheeler market, the second largest two-wheeler industry in the world. The truth traces you’re able to send rise to dominance inside the scooter part of the industry, and its eventual fall, against a foundation of within customer likes and preferences. It describes the reasons intended for the move in demand and discusses the initiatives the fact that company undertook to gain back lost surface. The case also discusses competition in the Indian scooter marketplace, and ends with a quick discussion on recent developments in the two-wheeler market.


This situatio study is supposed to help pupils to: Analyze the advancement of an market -- particularly, the Of india two-wheeler market -over period, and the challenges faced by the dominant players with the sector being liberalized and opened up to competition. Appreciate the influence of the economic, social, and cultural changes on the performance of an industry. Analyze the strategies implemented by a firm to stay relevant in a changing environment. Understand the importance of keeping track of changing customer changing requires and tastes and adopting a customer-oriented product strategy. Gain ideas into competition in the Of india two-wheeler market. This case analyze is meant for students of MBA/PGDBM and is created to be a part of their particular Business Technique curriculum.


The truth study can be utilized in classroom discussions or in distance learning. The moderator may begin the topic by requesting participants about the desired features in a two-wheeler. This may be and then a discussion for the changes happening in the economical, social, and cultural environment, and the reasons for the move in demand for motorcycles in India. Much larger lessons might be drawn, based on this dialogue, on the effects of such changes on different companies. The individuals may also discuss the impact of liberalization of the two-wheeler sector, particularly about companies just like BAL, which will had were able to thrive within a closed and protected market, and in addition on the typical Indian buyer. They may in that case be asked to assess the near future prospects to get scooters in India, and the extent that the approaches adopted by BAL will be effective in helping the company gain back a leading location in the kid scooter market. one particular

Sony Firm – Burning off Competitive Advantage

Some questions that can be asked to promote exploration of the case will be: Discuss the alterations in India's economic, sociable and ethnic fabric, post liberalization. What are the changes that have been the most significant as seen by of the Of india two-wheeler manufacturers? What, in your opinion, contributed to the near-iconic status of the Bajaj/Chetak manufacturer? Was their popularity in fact due to its top quality or due to the non-availability of alternative choices for the client? What transformed with liberalization? Do you think BAL's position being a near-monopoly company in the market remaining it unprepared for the challenges – particularly inside the areas of customer satisfaction and technology – of any liberalized marketplace and increased competition? Motorcycles have grown in popularity and still have replaced scooters as the favorite...

References: & Suggested Psychic readings:

1 . Just how hamara bajaj became a sign of self-employed India, www.moneycontrol.com, August 1, 2006. 2 . Surajeet Das Gupta, Fresh! Improved! Bajaj? www.business-standard.com, September 8, 2006. 3. Bajaj Auto to take a position Rs. 1, 500 crore; to broaden capacity to 51 lakh devices, www.domain-b.com, Drive 13, 06\. 4. Bajaj retires Chetak, Super: dealers stop taking orders, http://news.hitavadaonline.com, March 10, 2006. five. Hero Honda launches " Just 4her”, www.herohonda.com, January 20, 2006. 6. Bajaj bids adieu to hamara Chetak, http://bsnl.in, January apr, 2006. six. Bajaj slams brakes upon Chetak, www.indiacar.com, January goal, 2006. almost 8. Bajaj motorcycles lead industry growth, www.domain-b.com, 2005. on the lookout for. Two wheelers: looking back again, www.automonitor.com, in 2005. twelve. Neha Kaushik, The scooter surge, www.thehindubusinessline.com, August 05, 2004. eleven. N. Shatrujeet, Bajaj Chetak: Riding on a value system, www.agencyfaqs.com, 2004. 12. Gaurav Choudhury, Innovative scooter versions on greeting cards, www.tribuneindia.com, September 21, 2003. 13. E. Krishnakumar, Two wheelers: fee of the motorcycles, www.thehindubusinessline.com, Might 19, 2002. 14. Manoj Kumar & Shveta Pathak, Youths adopt high-power bikes, www.tribuneindia.com, Apr 2002. 12-15. Sandeep Unnithan, The doughty old kid scooter is overtaken by the motorcycle-despite a enthusiastic fight back, www.india-today.com, April 2001. 16. N. Shatrujeet, Lintas renews tryst with Hamaara Bajaj anthem, www.agencyfaqs.com, September 29, 2001. 17. Brian Carvalho and Swati Prasad, Bike Battles, www.india-today, Sept. 2010 16, 2001. 18. Economic system Models of Bajaj Chetak, Extremely to be Less expensive by Rs 5, 000-8, 000, www.bajajauto.com, December 2150. 19. Neena Haridas, The two-wheeler market in India is moving towards motor bikes, www.rediff.com, January, 2000. 20. Industry observe: Two-wheelers, http://iw.sify.com, December 18, 1999. twenty one. www.scootervillemn.com. twenty two. www.bajajauto.com. 3. www.automonitor.com. twenty-four. www.indiainfoline.com. twenty-five. http://auto.indiamart.com. 26. www.indiacar.com. 27. www.premjis.com. 28. http://siadipp.nic.in.