I would possess preferred another option inside the discussion board issue, a DIFM and DO-IT-YOURSELF option collectively and I might have definitely chosen this option. I think Auto-Mart might have benefited the most if it had the enough resources and finances to look at that third option. The auto fix market includes a lot of competition, so Auto-Mart could goal both customers. Having a hassle-free auto repair shop and a fully packed parts store will enable Auto-Mart to offer a wide range of customers to get repairs and parts. Additionally, customers can to choose the best parts and still have them set up at Auto-Mart; thus Auto-Mart " can kill two birds in a single stone”. Although since our company is asked to select only option, I would suggest that Auto-Mart should emphasis its business around the DIFM. According to Ags company, the NPD statement concluded that " 68% OF U. S. CONSUMERS CHOOSE DIFM TO DIY” in the auto assistance industry (2012). It is for the reason that people need to maintain their car in its greatest order to prolong its expected life, this makes overall sense. We use each of our car daily for the longest likely time, and that we have put in a ancestry amount of cash, so why risk carrying out a repair assistance ourselves while we are able to get yourself a trustworthy professional technician towards the job. In addition , most people might not have the spare time to do a job themselves, and even if they were doing it might wrap up costing these people the same in the event they terribly lack right tools for the work. Therefore Auto-Mart best business emphasis can be a DIFM form of business. A " do-it-yourself” business will certainly cater for customers who go shopping for parts and accessories, and tend to mount the products themselves. It is quite simply for the purchasers who have time and skills to total many jobs. Some retailers like House Depot offer an " our hands-on workshops” and " 1-2-3 books” to provide the " undertake it yourself” buyers with the skills and targets needed to complete many jobs around their very own homes (Home Depot, 2011)....